Marboo was established in 2008 and has slowly grown to what it is today: a creative company that continuously initiates exploitations based on intangible assets of others.
Every exploitation leads to new revenue models or strategic positions to enter new markets with.
The focus is on acquiring the alternative right of use of intangible assets, instead of acquiring ownership. Therewith owners of intangible assets are able to improve their balance sheet ratio through cooperation with Marboo.
The playing field is in the broadest sense of (business) markets, whereby projects are always acquired on our own initiative.
When an exploitation is feasible, Marboo sets up a new company and select the right partner(s) to lead and built it.
Imaginary wise one can compare Marboo with an idea factory in which creativity, talent and opportunities are brought together in a single framework.
Generally companies are operated on a long-term basis, but occasionally also positioned with a short-term exit strategy. The latter is usually performed as an internal source of financing.
Although profit maximizing is leading policy, 10% of the revenues are invested in charities and sustainable initiatives, without any return requirements.